Our founders have been in the diamond industry for over 30 years. They know the ins and outs of this market like the back of their hands. Originally working with natural diamonds they worked hard and established themselves in US Diamond market. Lab Grown diamonds weren’t known back then, not until a few years ago when murmurs of this new product began travelling up and down the diamond district. 7 years ago these rumors first hit the ears of Pankaj, marking the start of their journey.