For 28 years, Shannon Jackson, RN, PHN, BSN, MAOM, has built her reputation on gentle, effective care, also expanding into life coaching, public speaking, and entrepreneurship. She works hard in all her many roles, committing herself day after day to making a difference in people's lives. Throughout her career, she has accrued a variety of skills that empower her to provide healthcare that goes beyond the norm, setting a higher standard for those around her. It is because of her deep motivation for care-giving that she encounters challenges head-on, and she overcomes them with vigor and ferocity. Her philosophy is one based firmly on accountability, and she makes herself an example for anyone who is looking to thrive in the healthcare industry.