Platinum Guild International (PGI), a marketing organization formed in 1975, with the vision to develop the global platinum jewellery market as a new demand source for platinum. In 2001, it entered India to grow the global platinum jewellery market through consumer and trade-facing programmes in the country.Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.