The Lanham Act protects trademarks and trade dress (when they qualify for protection), and it provides grounds for businesses to pursue litigation when competitors’ and other parties’ actions are likely to confuse consumers and lead to actual injury. Pursuing litigation under the Lanham Act typically means filing a lawsuit in federal district court, and plaintiffs in Lanham Act cases can seek emergency relief in federal court when necessary. If you need to know more about your business’s legal options, you should consult with experienced legal counsel promptly.