Reputation Champions offers online reputation management services. ORM is the process of monitoring and influencing how people view a person or business on the Internet. This includes tracking what people say about a company or individual on social media and review sites, as well as developing and sharing positive content to counteract negative feedback. ORM services may also entail contacting and resolving any negative feedback or reviews. A reputation management company's goal is to maintain or improve an individual's or brand's online reputation.