Promotional videos are one of the top forms of online mass communication that you can benefit from utilizing. All businesses, small and large, are jumping on board to get their start with online video – consumers demand it! The 5 Steps: How to Make a Promotional Video Step 1: Strategic Planning: Identifying purpose and strategic goals to the story. Creative brief, story outline, goals, genre, budget, audience, script, storyboard, etc. Step 2: Pre-Production: Planning the technical aspects to creating and filming the video. Step 3: Production: The actual days of the video shoot while on set or on locations. Step 4: Post-Production: Putting the video together through editing and fine-tuning the visuals and sound. Step 5: Distribution & Marketing: Distribution, promotions, media, video search-engine-optimizations and sharing.