Northwest Database was established early in 1986 by the founder and owner, Geoffrey Hollander, in his spare bedroom in Albuquerque, NM. The infant business became Mail Pouch, focusing on assisting businesses such as Tema of Copenhagen and Mauldin furniture with their data organization and monthly mailing lists. The business maintained a comprehensive city-wide list of residences and businesses for numerous customers, printers, and mailing houses. While working in the mailing industry, the business model grew to include data cleaning and de-duping (removing duplicate records from lists). With the relocation to the Pacific Northwest, the company name was changed to NW Database Services.