B. Love is an American tall menswear retailer founded in 2014 in Washington, DC by Bobby Love Bienaimee and later partner Cassidy McDaniels. The brand markets quality jogger pants, shorts, t-shirts, long sleeve tees, training apparel, and Henleys for tall boys and men. Bobby, a former basketball player at 6’8” and Cassidy a former baseball player at 6' 6” agreed on the major challenge they faced in finding clothes and shoes that catered to tall guys. With business already in motion (just barely) it made sense to partner up and grow the brand. Initially offering tall jogger pants and tall tee's the brand has slowly expanded throughout the years. The brand is reflected by their slogan “dressing the extra not your ordinary male” which comes from the idea that men over 6'4" are not ordinary men (in terms of standard height) and should be able to dress in styles and designs that are offered for the men of normal height at reasonable costs. The company’s apparel has been described as athleisure wear.