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Direct Mail: An Old Marketing Device With New Power Seeking a far better method to get in touch with consumers and potential customers in this technology-rich, multi-channel environment? Would you believe I was crazy if I suggested using a network that was developed in the very early 20th century? That network is direct mail. And while a lot of today's marketing experts may dismiss it as a quaint antique of days passed, it's in fact extra effective than in the past. Stunned? If you recognize the variables behind the performance of direct-mail advertising, you will not be. There are 2 factors direct mail is a wise selection in today's market. Initially, fewer business are utilizing it, so the handful that understand just how to utilize it successfully have a much bigger possibility to be seen. Three years back, your mail box may have had plenty of letters on any provided day, but the number of do you obtain currently? Discovering a letter (especially one with a real stamp) is something of a novelty these days, so rather than simply tossing it apart, people are more likely to read it.