While on an unplanned spring break trip in 2008, Helena and her friends bought some bikinis on their way to the beach. The discomfort was unbearable, and she was amazed at how hard it was to find a good-quality swim piece that was flattering for her heavy-on-top body shape, as well as her friends’ varying body types. One that wouldn’t ultimately leave their wallets dry, in the name of luxury. There were just no good options and the explanation for that was simple: There was not a single functional, affordable-luxury swimwear brand that was high-quality, comfortable and that catered to all body types on the market at all. Only options were either a cheap but uncomfortable piece or an extremely expensive, unflattering piece.