The term "Aagur" means origin in Kashmir. We name our brand Aagur because we offer native indigenous species that have an authentic flavor profile. We are proud to give our customers some of the finest almonds grown in the family-owned orchards for centuries. Over the years, we have focused our brand more on Kashmir and decided to make it Kashmir-centric products. We aim to bring the flavor of Kashmir in its purest and most pristine form. For more information, visit our website.